6 Ways To Use Your Postcard To Market Your Business
6 Ways To Use Your Postcard To Market Your Business
By Joel Owens
You can customize, adjust, and design your color postcard printing to create a variety of advertisements fit to your marketing needs.
You can adjust the size to give you a bigger impact and more content space, or keep it small and handy. Use the standard souvenir postcard landscapes to evoke sentimentality, or make it hip and young with computer generated graphic. The possibilities are only limited by your imagination.
Here are six suggested designs you can use as a spring board to get your creative juices flowing:
1. Old fashioned Postcards:
These postcards were the correspondence of choice for friends visiting different places. It usually contains popular landmarks, tourist spots, landscapes, seascapes and a variety of other beautiful places. You can use these postcards for advertisements that involve a location, a branch opening, a restaurant, a camping tour, or even a new website in cyber space.
2. Postcard Newsletter
Newsletters are smaller newspapers that businesses use to keep their customers updated and interested in their industry. You can use a newsletter postcard as an alternative to save both on printing cost and mailing. Its small size makes it easier to fill up with content and to layout. Use both sides to hold your press release, industry updates, product launches, and other news relating to your business.
3. Mini-billboard
Billboards say what they mean through pictures, so should your mini-billboard. Think of it as a small version billboard that capitalizes on its visual appeal than actual words. Like most billboards, this postcard is ideal for businesses that sell based on design like jewelry, fashion boutiques, flower shops, home depots, health and beauty centers, etc.
4. Short Brochure
Print brochure is also a direct mail marketing material that aims to inform customers about product or service features. The main advantage though is that you can get rid of the envelope which often acts as a barrier to readability. Brochure postcards work best to feature products, explain about a service, give how-to advice, answer FAQs, etc.
5. Small Poster
Posters like the billboard are an outdoor advertisement that uses its pictures and graphics, but unlike billboards, posters hold far more text than a regular billboard. The standard poster design contains a colored background, the business logo and/or the business name, the caption, and sometimes fine print at the bottom to explain promo mechanics or reminders.
Use can use the same format for the postcard using the front for the graphics, business name and/or logo, and the caption. You can use the back though to hold the promo mechanics or reminders.
6. Web Card
When you want to increase traffic for your online business, you can use the web card as your offline advertising strategy. It reaches out to the offline market that only uses the web purposefully and occasionally and would otherwise be unreachable to you.
The web card is simply a colored postcard printing that is designed to represent your website interface. It holds your URL address, or even offline contact information you can ask your customers to call if they need assistance in navigating through your website.
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