Marketing Small Business Expert Articles
Marketing A Concept Older Than Many Realize |
|
|
Marketing A Concept Older Than Many Realize Did you know Marketing in one form or another has been a part of Civilization dating back thousands of years? Everyone,in one form or another engages in Marketing during their lives. Marketing is continually growing and changing, adapting to the current and projected needs of the Consumer Public. Not many people actually realize just how long Marketing has been in existence. Now here is a subject that , should any one person or firm undertake, or decide to take a poll on, could Never be completed. At least not in it's entirety. Marketing in one form or another has been a part of Civilization dating back thousands of years . During the majority of the 20th century, archaeologists have uncovered evidence numerous civilizations that dealt very prosperously in trade. Civilizations such as Greece, Rome, Phoenicia, Egypt, Crete, Judea, were all major participants in what we now call Marketing. It was during the Crusades, that these practices were spread throughout Europe and eventually throughout the entire world. More information for this may be found in the Columbia Electronic Encyclopedia published by Info-please. From the "Mega-Cities" around the world to the smallest remote village, you will see some form of Marketing being practiced . There is no one that has not engaged in marketing in one form or fashion. As civilization has grown, so has Marketing . What started as a simple exchange of goods between people has grown into a multi-faceted, Global reality. How can you say that "everyone is in marketing" you are probably asking yourselves. The Random House Unabridged Dictionary defines Marketing as follows: the act of buying or selling in a market the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
The above examples are things everyone has attended or hosted themselves at one point or another. A logical progression could be:
With the development of the computer and the Internet, marketing took off in a totally new direction by leaps and bounds. As these two new industries continued to grow, so did marketing. Computers and the Internet effectively increased and improved communications between all parties, from the producer to the retailer helping to provide constantly improving service for the Consumer Public. Marketing Services on line are also offering more and more services for the consumer every day. Thanks to some of these services, such as electronic confirmation, order tracking, and order updates, marketing is turning into a Global Enterprise that is phenomenal! Steven Reid has been on line for around three years now and has changed directions in his career by entering Internet Marketing. Under the business of Success Patrol he has found enthusiasm and instructive training, finding his niche in Blogging and helping others learn new blogging techniques. Article Source: http://EzineArticles.com/?expert=Steven_Reid |
|